What are Google Search and Google News looking for in news release headlines? Are your news releases missing the cut?
For the second year in a row the Schwartz MSL Research Group has worked with Business Wire to see if public relations professionals have improved their headline writing over the past year. This new whitepaper provides valuable insight for optimizing your news release headlines and includes interesting analysis of headline trends, from use of punctuation to buzzword inclusion, and what cities optimize their headlines best.