Is your company still practicing a more traditional approach to PR, or has it adopted a more modern formula? Or are you at a company that has stayed away from PR because your top executives still believe that it is nothing more than media outreach?
In this whitepaper, Laura Kempke defines "Modern PR" and describes the four elements required for a successful PR strategy. She points out that many people still think of PR as media outreach conducted by a bunch of people who flip through Rolodexes and call up their journalist buddies. A modern approach to PR means a lot more. It involves a strategy that includes content creation, social media, video, podcasts, blogging, and other tactics that fit into an overall communications strategy and drive measurable results.