In this white paper written by Schwartz MSL's Lloyd Benson, we look to answer the big question that faces many medical device marketers: When is the right time to launch your product?

Is it best to wait until the market is prepped? Or when your physician education program is complete? Or should your launch be tied in to when you receive FDA approval?  Benefits and drawbacks to each of these choices are weighed, drawing from real-world examples.