What are Google Search and Google News looking for in news release headlines? Are your news releases missing the cut?
In this research brief, Schwartz MSL's Mark McClennan shares tips for optimizing your news release headlines and includes interesting analysis of headline trends, from use of punctuation, to buzzword inclusion and what cities optimize their headlines best.
Download your copy by filling out the form to the right. And don't miss the follow up to this research brief, the 2011 News Release Headline Optimization Report!