Purpose in society and business is not new. In fact, purpose is a critical component within the marketing mix today. What is new is the transformational change PEOPLE can make when purpose is in their hands. MSLGROUP’S new PurPle (Purpose + People) offering is grounded in the new triple bottom line: purpose, participation and performance. Its proprietary strategic communications process puts people at the center all the way from strategy to solution, seeking to unlock a company’s true north, ignite movements in society and drive shared value for the company, its stakeholders and communities it serves.
MSLGROUP commissioned the Social Purpose Index (SPI), a survey of 1,000 U.S. consumers, and has presented the study findings in this whitepaper. In your free copy, you'll find:
- Recent trends that will help guide you to the perfect balance for your purpose-led marketing strategy
- The top social issues that must be addressed by companies on a global scale
- The number one way consumers show action and interest in causes, and what they expect in return
- Insights that can help amplify your company's sales and "soul"
We have found the results and conclusions of this study to be eye-opening, and we hope you find it every bit as interesting as we do. To learn more about our new PurPle offering, contact us and see how we can help.
Download the PurPle Manifesto Poster