The HIMSS Annual Conference and Exhibit is a must-attend event for any healthcare technology (HCIT) company. With key decision-makers from the world’s leading innovators descending on Las Vegas for four days, it’s where the industry comes together to discuss hot topics, meet with colleagues and set the agenda for the year in HCIT.

With 4,700+ exhibitors hoping to secure mindshare from 30,000+ delegates and media attendees, it’s easy for smaller companies and first-time attendees to get lost in the noise. Planning early and maximizing your strategic communications program before, during and after the event is an absolute must.  Our Road to HIMSS 2012 Planning Guide is designed to help you navigate the PR and marketing opportunities at the show, and give you useful advice on strategy, as well as a timeline to help you plan ahead.