Removing the Bright and Shiny Object in the Room
Many marketers are suffering from "Shiny Object Syndrome" and have been so distracted by the hype of social media that they dive in without fully understanding how to use it. In this white paper we expose three myths about social media that are leading some marketers down the wrong path.
Some topics include:
- Striking the right balance of traditional and social media in your media relations strategy
- Managing expectations for your social media campaign
- Budget considerations for social media campaigns
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